GoodRx
GoodRx
Role: Graphic Designer, Art Director
I partnered with the GoodRx team to create marketing emails and provide art direction for visual images that pair with their seasonal campaigns and medical specific requirements. My creative process with the team need not only to adhere to brand guidelines, but also legal medical guidelines when representing prescriptions, and devices.
Good RX Allergy Campaign Landing Page Desktop and Mobile
I art directed the images and updated the contents for GoodRx’s seasonal allergy campaign. Specific images need to accompany each landing pages. GoodRx has recently incorporated allergy prescriptions for pets. Specific images needed to be selected to reflect the new additional busness vertical, that refect a positive lifestyle between families and their pets outdoor to imply the benefits of allergy medication for the whole family, including our furry loved ones.
Weather Channel Ads for GoodRx
I art directed and selected lifestyle imagery for GoodRx’s prescritption savings campaign on The Weather Channel. Working with TWC’s layout guidelines, I ensured that the images satisfy the specs while showcasing positive a positive lifestyle by taking care of you and your loved one’s health.
Apple Store Product Page
I designed the Apple Store product page for GoodRx featuring customer testimonials and promotions of their product offerings, discounted Rx medications, including their newest discounts on prescriptions for pets.
Open Access Plan One Pager: Allergy Campaign
This one pager is design to allow doctors to help their patients find affordable plans for their allegy prescription. This one pager agregates various allergy medications in a clear manner to inform patients of their options for affordable allergy prescriptions through GoodRx.
Summer Prescription Savings Campaign - Display Banners and Carousel
I art directed and selected lifestyle imagery for GoodRx’s prescritption savings campaign on The Weather Channel. Working with TWC’s layout guidelines, I ensured that the images satisfy the specs while showcasing positive a positive lifestyle by taking care of you and your loved one’s health.
Derby Make-A-Wish Sposorship Cards
I created the following table cards for GoodRx’s collaboration with Make-A-Wish Foundation. The options explored various approaches from lifestyle imagery, illustration, and branded abstraction.
